Atkins Nutritionals Files for Bankruptcy

Atkins Nutritionals Files for Bankruptcy

August 1, 2005, NPR

3 minutes, 58 seconds

Brief discussion of the bankruptcy filing of Atkins Nutritionals, which marketed products consistent with the Atkins diet. This is an interesting case study of what happens when demand shifts away from a fad product. It would be very usable in a micro principles course in a discussion of how firms respond to decreases in demand to the point of going out of business. A good way to augment the standard theoretical, graphical argument.

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